While good content is always going to be present, it is also essential to be proactive in educating those unfamiliar with your company and gaining the interest of prospects and customers. There are many ways to go about doing this, but YouTube advertising is by far the simplest and most effective way to get the ball rolling. There are numerous types of YouTube advertising programs available, including those created by companies who specialize in marketing for other companies. However, running a series of YouTube advertisements is certainly one way to ensure that more of your target demographic finds the content you have produced. For example, if you own and operate a company that sells office supplies, the following YouTube ad may very well be a wise choice.
This YouTube ad shows two or three short clips, which take a typical customer’s order and display it on the screen. The ad includes a location, which is usually followed by a name and phone number. It then displays the product being sold, including its most popular brands. At the very end, it offers a link to a website for more information, and in at least 30 seconds it has already generated enough interest for viewers to click through and view the products. The downside is that such YouTube TrueView ads have a tendency to last a long time, and while interested viewers do eventually click through, they are likely to do so after spending a great deal of time trying to view them.
If you are an online marketing company, you may have already noticed the value of reaching specific demographics with targeted ads. YouTube advertising allows you to target specific audiences, allowing you to reach more viewers in a shorter period of time. In addition, this form of advertising permits you to interact with viewers, as opposed to only showing up after the ad has finished playing. This means you are able to engage with viewers and encourage them to buy your products. Although some marketers worry that this form of marketing is only appealing to teenagers, research shows that people of all ages can be influenced by ads placed on YouTube.
However, YouTube does have its drawbacks. Its automated nature means that your YouTube campaigns will tend to be a bit slower than campaigns done using other methods. You may also not have the ability to create as many different campaigns as you would like. This often limits the types of campaigns you can run and for those who are familiar with using YouTube tools, this can prove frustrating.
There is another way to improve the effectiveness of your YouTube advertising campaign: use a trueview ad. A trueview ad appears as regular YouTube video ads when users watch YouTube videos related to the ones they are searching for. This means that if someone searches for the product or service your business offers on YouTube, your ads will appear during the search. This means that you won’t have to spend hours posting YouTube videos to attract viewers; rather, you will just need to post a few minutes of informational content related to your products or services so that your ad can actually draw attention to your business.
Trueview ads can be placed across multiple YouTube channels, and your customers will always be notified of them. They also won’t go unnoticed from any other sites where your content can appear. You can even test different ads on YouTube. Simply go to your channel and click the “Create” button. Afterwards, go to the preferences area and select “Advertising Campaigns,” then “trueview adds.”
YouTube advertising campaigns using preview ads also offer more potential for brand awareness and higher conversion rates. Since people are more likely to notice ads that they recognize, they are more likely to respond to them. Brand recognition means that your presence on YouTube will be trusted, resulting in more conversions and, eventually, higher revenue. With this in mind, you should consider spending a little extra money on your first campaign with YouTube advertising in order to build brand loyalty.
YouTube advertising offers more options and freedom than any other method out there. Since most users have already conditioned themselves to ignore popups, your ads won’t cause too much resistance, even on some of the more popular channels. You can create trueview ads that appear only when someone views your video, create custom ads and select what kind of graphics and animations you want. In addition to having more options, you have less risk of going over budget because your costs are upfront. This is especially important if you’re targeting higher ticket items such as electronics, clothing, and video games.