Internet marketing is no longer limited to selling products. All you need is a fast, reliable Internet connection, an Internet site, and a unique product or service to sell. It’s easy!
Starting an Internet business is simple. You just sign up for an account with one of the many advertising networks. You buy advertising space on your site and will continue to buy advertising space to sell for you. When your site receives traffic, you sell the traffic to your audience for a commission.
Because there is no sales or inventory to handle, a good reason to sell advertising space is that it’s free. Not only is it free but it’s targeted – you only pay when someone makes a purchase. You make money each time someone clicks on the ad, and you may even make more than if they would have stayed on your site and used your links to purchase a product.
If you have your own website, you can sell advertising space as a member of affiliate networks like Google AdSense and Networked. Simply use your site to attract people to your own ads, and then click on them to make purchases. If you’re lucky, you may get an affiliate commission.
For the truly creative person, there are people who sell their own digital billboards or decals. These billboards display a logo, image, or message that is changed every time someone views it. For example, a new online video could display the artist’s name, photo, or information about the artist on each ad, or a new product could be displayed each time someone buys a product from the site.
Another way to advertise is through the purchase of TV and radio commercials. There are companies that make commercials based on a campaign for a particular product, company, or service. A new film or tour of an artist might have the artist appearing in a commercial, making you a candidate for a spot.
The third way to sell advertising space is to build a customer list. This way, you can create a list of people you can contact to ask for permission to display their name and photo on your site. These people will allow you to contact them and/or their friends and family, offering them great deals or contests that let them enter and win great prizes. This type of Internet marketing gives you tremendous leverage.
The fourth way to make money on the Internet is to sell advertising on free sites. These sites typically give away valuable content and goods for free. If your site features your top banner ad, for example, you can actually receive credit for the number of people who click on the ad.
Each time a person views your site, you receive a portion of the payment for displaying your banner. For example, if your site displays your banner during a video rental, you are guaranteed to receive ten cents per click. In addition, you can receive advertising credit for viewing a site that displays your banner.
Every Internet marketing plan should include the basic tools needed to begin, such as a web site, computer, and Internet connection. Another useful tool is a business card or brochure design. Keep a large stack of these handy to show potential customers.
For those of you with time on your hands, marketing on the Internet can be fun. Anyone can do it, even those who have no previous experience or knowledge of the Internet. People can be taught how to do basic things such as creating a site, add their pictures, and market it.
Marketing on the Internet can be a rewarding experience. Keep yourself abreast of the latest trends in advertising by following newsletters, magazines, or social networking sites. Online advertising offers you the flexibility to meet the needs of a growing clientele, whether they are experts in their field or first-time Internet users.