Facebook marketing is an open platform which offers various high targeted organic articles and paid advertising, allowing businesses to place their goods and services at the forefront of the massive online audience. It also allows integration with other marketing platforms, such as email marketing, mobile advertising, search engine advertising, and mobile Messenger ads. To achieve a successful Internet marketing campaign, it is important to adopt and use the most effective strategies available.
One way of advertising your business on Facebook is through creating a page for the brand and then inviting all of your friends to “Like” this page so that your brand becomes more visible in the community. If you have hundreds of friends, it is highly likely that they will “Like” your page and add your brand as a friend.
Another technique for generating traffic via Facebook marketing involves the use of Facebook ads. These ads are designed to appear within the feed of interested users and when these individuals click on the ad, it will direct them to the website where the product or service is advertised. This can generate some good traffic but is highly dependent on the quality of your content. If your content is not useful or relevant to the users who are interested, they will probably click away from the ad instead of clicking through to your website or sales page.
A great way to generate traffic on Facebook is by posting an advertisement to a relevant blog on the website. When people read your advertisement and click on the link in the blog post, they will be directed directly to your website or sales page. However, there are many blogs that are geared towards particular niches and therefore, it is important to target the specific category that you wish to advertise in.
Twitter is another highly popular social networking platform, which enables businesses to advertise with a large audience. Twitter allows companies to update their followers, add their company website link, or create an event listing. The social media platform encourages users to “tweet” the updates or news stories of their favorite companies so that others can read them.
In addition to Twitter, companies may want to join a number of other networks, such as LinkedIn, in order to provide the latest information about their companies. Companies who maintain a large presence on these platforms will have a large number of followers. These followers can be a good source of targeted traffic.
Link popularity can be measured by the number of people who link back to your website or blog. Links help to increase your website’s ranking in the search engines by increasing your popularity in search engines such as Google and Yahoo.
Using YouTube to promote your business is another great way to gain traffic to your website. YouTube is an online video site where people can submit their own videos in order to reach millions of viewers worldwide. It is possible to increase your website’s visibility by submitting the right videos to YouTube. Search engine robots usually view videos as highly relevant so this is one great way to generate targeted traffic.
Google AdSense, as well as being a paid advertising program, is a great way to generate targeted traffic to your website. When people click on ads on your website or blog and then visit your website, you can receive a payment from Google for every person who clicks on the ad and then goes to the advertiser’s website.
Pay per click (PPC) ads are also effective ways to get targeted traffic to your site. To place your ads, simply set up a web-page with an ad and a brief description of what the ad is for and you can choose between Google’s standard ad formats, banners, text ads, audio ads, and popups.
Social Bookmarking is another very effective method of generating traffic. Many webmasters have their website or blog listed on different social bookmarking sites, such as Digg and StumbleUpon, thus increasing their chances of getting ranked high in search engines. In fact, Digg and StumbleUpon are two of the most visited websites on the internet. All that is needed to increase the visibility of a website is to submit the web-page link to the social bookmarking site.